Efhan

Building performant, scalable frontend systems for high-traffic marketing experiences used by millions.

Frontend engineer from Hawai‘i, soon to be based in NYC. I work at the intersection of engineering and growth, designing systems that support high-traffic campaigns with a focus on performance, reliability, and maintainability.

Selected Work

Work focused on enabling high-traffic marketing experiences, from campaign infrastructure to performance optimization at scale.

Google Workspace landing page

Google Workspace (via Blinkk)

Contributed to a large-scale migration to a headless CMS architecture, enabling distributed teams to independently create and manage marketing pages. Built and scaled the frontend architecture to support high-traffic campaigns, focusing on performance and reliability.

Google Maps Platform landing page

Google Maps Platform (via Blinkk)

Built and extended a modular design system for the Google Maps Platform marketing site, enabling consistent, reusable patterns across high-traffic pages. Helped scale the frontend architecture to support global campaigns and enterprise use cases, improving maintainability and development efficiency.

Chronicle Security landing page

Chronicle Security (via Blinkk)

Migrated Chronicle’s marketing site from a legacy file-based CMS to a self-service model, enabling the marketing team to independently manage content and launch campaigns without developer involvement. Built and integrated frontend systems to support a scalable, maintainable content workflow.